Richelieu Paris

When trends collide with French history.

With its emblematic name borrowing aspects from history and mystery, Richelieu Paris is on a mission to strike a bond between two seemingly unconnected worlds - the sumptuous splendour of France’s glory days and the modernity of unspoken street code. An aesthetic colliding of cultures and eras in perfect alchemy between the monarchical luxury of past centuries and contemporary fashion. This ideal fusion gives rise to collections with incredible high-end urban appeal, primarily catering to a cutting-edge clientele who are both inherently fashion forward, yet also uncomprising on quality.  If elsewhere customers rule, at Richelieu Paris, you could say customers are actually treated like royalty.

Created by Jean-Christophe Gramont, Siny Keita and Jérôme Devisme, the brand characterised by its red fleur-de-lys benefits from the longstanding experience and know-how of three fascinating personalities helping refine its unique and inimitable DNA.

The man behind the concept is jack-of-all-trades and management studies star student, Siny Keita, who on graduating went about finding a way to merge his two life passions - football and the world prêt-à-porter. Director of an indoor football centre yet also moving in fashion circles, it was while pursuing the latter that he came across with Jérôme Devisme. Together they developed the concept for a new and innovative genre of brand.

For many years now Jerôme Devisme alias Dishy has been a big name on the street art scene in France, while also has a number of exhibitions under his belt in a range of locations from Paris to Miami. A creative leader in the LVMH luxury group, his work blends fashion and pop culture with street influences. A vision clearly expressed in the artistic path Richelieu Paris is currently taking.

"Serial entrepreneur", and director of the Royal Theatre in Prague with a penchant for passionate travel, Jean Christophe Gramont is the third musketeer to join the adventure. Former employee at the luxury fashion house Hermès, he developed his taste for quality and perfection through exceptional products; something that can be seen as a common thread linking him to the destiny of Richelieu Paris.